SEO can define the basic idea of ​​search engine optimization, in a way that everyone can understand, in English it can be called “search engine optimization”. In other words, our web page in a search engine, the settings we need to make in order to rank the first result of the next page is done in SEO. Alternatively, search engine optimization is the process by which search engines are able to find our webpage. SEO can be categorized into three main parts. As On-Page SEO, Off-Page SEO, and Technical SEO.

Why is SEO important?

  • The main importance of SEO is the ability to bring visitors or organic traffic to our web page from search engines.
  • By doing SEO we can get a target audience. That is if our website is about Samsung smartphones, those who like Samsung smartphones will come to us from the search engine.

Anyone who runs any website needs a target audience. Those who do business from there are special. For a business owner, a target audience is the most important thing for visitors who are interested in their business to come to the website, because it is from such people that the business has the opportunity to get a sale.

  • Most people who do business and affiliate marketing bring in ad visitors to their websites. There is no need to make any payment for this. Once the website is designed to optimize the search engine, you will be able to rise in the rankings over time. So there are a lot of factors related to SEO.
  • Ability to increase your online income. Not only business, and affiliate marketing, but also ad Adsense network publishers have the potential to move towards big revenue. Because more than 3.5 billion things are searched on Google alone in a day. That’s about 40,000 per second.

Google’s search engine owns about 90% of the worldwide search engine market share. That said, about 90% of Internet users use the Google search engine, so they need to prioritize Google over SEO.

Here are some words used in SEO that you need to know the meaning of.

There are words that are used in relation to a subject, so if you do not understand them properly, you will not be able to understand them properly. Here are a few words like that.

Organic Traffic: Here traffic is the number of visitors to the website. Organic traffic is the number of visitors who are related to rank by search engines like Google. The visitor was the people who came to search.

Keyword:  A keyword is any word or phrase that is searched for various purposes in the search engine. Also sometimes referred to as search terms. Ex: best Samsung mobile phones, SEO tutorial, youtube

Rankings: Search engine rankings.

SERP (Search Engine Results Page): Web pages that contain the results of what you search for in the search engine.

Impressions: The number of times your website is displayed in the SERP.

Meta Title and Description: Show the Title and Description in one of the results in the SERP.

Organic CTR (Click-through Rate): The result displayed in the SERP as a percentage of clicks. For example, if 100 people see your website in the SERP and 5 of them click on it and visit the website, your Organic CTR will be 5%.

Bounce Rate: The percentage of visitors to your webpage who turn away from the same page. For example, if 100 people visit your homepage and 60 people turn up on the same page, your bounce rate will be 60%. These devaluations can be described as a good thing.

Search Intent: The intent of the person searching in the search engine may be to find information, make a purchase, or find an answer to a simple question.

Algorithm: A program that uses search engines to determine where a web page should be ranked. An algorithm contains hundreds of factors. Perhaps most of them are not made public.

Backlink: A link (hyperlink) directed from one webpage to another is called a backlink. There are two types of internal links and external links. Internal links are links from one page to another on the same website, and external links are links from one web page to another.

DA (Domain Authority): DA is a metric that predicts how likely a website is to be ranked in a search engine. This was created by Moz. Each site has a value of 0 to 100. 100 is the maximum good level. This does not mean that the search engine will rank the site in return for the increased DA. Quality content and backlinks, trustedness, etc. have an effect on increasing DA. PA (Page Authority) is the metric for only one URL.

DR (Domain Rating): This is another metric that predicts how likely a website will be in the search engine rankings, just like Moz. This was created by Ahrefs. Like Moz himself, every website gets a value from 0 to 100 in this one too. Backlinks are a major factor in increasing DR. UR (URL Rating) is a metric that applies to only one of these URLs.

White Hat SEO: SEO using the ethical SEO tactics used to rank Google. Google prefers White Hat SEO methods.

Black Hat SEO: Although these methods can get quick results, Google does not like them. If Google is caught with the algorithm, your website will receive a Google penalty for using Black Hat SEO methods. the penalty is like a penalty given by Google. It’s a very unfavorable situation. Not so good for the future of the website.

 search engines work

How to create a fast loading website

How do search engines work?

Search engines are like libraries, finding the book they want in a library. Search engines are a collection of billions of web pages. A search engine always shows the best results that match what you are searching for.

When a person searches for something, the simple result is that it is positioned in the most appropriate order from the beginning to the end. So the algorithm to use search engines in this process is not exactly what we can say or think. But there are more than 200 ranking factors that a search engine like Google can use to position results like this. Only a small number of these are known by Google as leading ranking factors.

These ranking factors are used to rank themselves. All of this is done automatically by computers or Google bots. So it should be our job to create a website that conforms to these ranking factors.

What is an SEO strategy?

Suppose you want to rank your webpage with the keyword best mobile phones in google. Now to achieve this goal you need to understand the competition for that keyword and optimize SEO in your webpage so that it can compete with it.

We need to focus on the more than 200 ranking factors named in Google and create an SEO strategy that can compete with that competition. Until Google’s ranking factors change and are updated again, we will not be able to compete with more competing keywords and less competitive keywords in the same way. You see, there is no point in competing in a high-speed car race or a footbike.

Also, it is easier to get successful results when using an SEO strategy than to just optimize the issues related to SEO. An SEO strategy is, as always, a collection of SEO-related facts.

On-Page SEO

This is where the basic foundation of SEO success lies. Here’s how to put one together for use with your website search engine optimization. Evidence for this includes keyword research & optimization, content, meta title & description, URL, image optimization, and internal links. On-page optimization is considered the ranking factor in Google, but it is not wrong. Because the content here has the main influence on deciding whether or not a website will rank.


Off-Page SEO

Off-Page SEO is a key factor in the success of On-Page SEO. Because doing On-Page SEO alone does not guarantee success. But the combination of the two is very important to stay firmly in the top of the Google rankings. Backlinks apply to off-page SEO. In other words, the optimization is done outside the website. In my experience, Off-Page SEO is the second most important ranking factor.

Off-Page SEO can be used to introduce contextual backlinks, guest posts, PBN, blog postings, blog comments, article submissions, PR submissions, social bookmarks & signals.

Technical SEO

This can also be identified as part of On-Page SEO itself, but often falls under this category as the technical part of the website. Page loading speed, UX optimization, SSL Certificate (HTTPS), Mobile friendliness, etc. can be included in this section. These can be identified as the necessary factors at present. Because if there are weaknesses in these sections, it will reduce the rank to the front pages.

Now we will talk about some of the key factors that affect ranking.

Keyword Research

When an internet user does a google search for something related to your website, all you need to do is show them your website. This is not something that can be done by guessing the keywords searched here.

You need to find the right target audience or keywords that your buyers are searching for by using the correct methodology. This way keyword discovery can be identified as keyword research.

Although there is no specific methodology for keyword research, it can often be seen that this is done using a methodology that is unique to itself, based on a number of commonalities. It is also possible to see popular as well as less popular keyword research strategies. Doing successful keyword research can be identified as one of the key factors in creating a successful website. In other words, this is a turning point in a successful website.

We can use various keyword research tools to do successful keyword research. Among them, there are tools that can be used for free as well as paid tools. free tools often give us limited facilities. You have to pay to use advanced features.

Quality Content

Provide Google with the most relevant, reliable, and useful results searchers need. That is their primary role. Therefore, more attention should be paid to that matter.

Google evaluates content quality based on a number of factors. That means expertise, authoritativeness, and trustworthiness.



By definition, you must have a very high level of knowledge about the content or the subject matter in which you wrote the article in order to write an article approved by Google. But the meaning here is not limited to that.

You need to know how to communicate your knowledge in a way that people can relate to. Because a lot of knowledge cannot be understood by the users in retaliation for what they have written. So you need to know what your audience is like. How do you get people to fit it in the right way?

Google’s policy is based on the principle that content is King because Google says that in order to improve the ranking of a website, people should write quality content in the way they like.

So today we talked about SEO-related issues related to how you can build a website somehow. So in the next post, we will see how to write a successful article. So see you in the next post

One thought on “What is SEO? Everything about SEO”

Leave a Reply

Your email address will not be published. Required fields are marked *