Today we are going to talk about the five main pillars of social media marketing. This will be very important for you. So join us now.
Before you dive right in and post something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
What are your goals?
How does social media help you achieve your business goals? Some businesses use social media to increase awareness of their brand, while others use it for web traffic and sales. Social media can help you build relationships around your brand, create a community and serve as a customer support channel for your customers.
Which social media platforms do you want to focus on?
The major social media platforms mentioned above are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are smaller and more emerging platforms like Tumblr, Tick Tock, and Anchor, and social messaging platforms like Messenger, WhatsApp, and WeChat. When getting started, it is better to choose a few platforms that you think will have your target audience than all other platforms.
What type of content do you want to share?
What kind of content attracts your target audience the most? Is it images, videos or links? Is it educational or entertaining content? A good place to start is to create a marketing personality that will help you answer these questions. This does not have to be fixed forever; You can always change your strategy depending on how your social media post works.
To help you create a great social media strategy, here are our long-term, step-by-step guides on creating a social media strategy and social media marketing plan.
2. Planning and Publishing
Social media marketing for small businesses usually starts with being consistent on social media. Nearly three billion people (3,000,000,000!) Use social media. Coming to social media platforms gives your brand a chance to find your potential customers.
Publishing to social media is as simple as sharing a blog post, image or video on a social media platform. It’s similar to how you share your personal Facebook profile. But instead of spontaneously creating and publishing content, you will want to plan your content in advance. Also, to ensure that you give maximum access to social media, you need to publish great content that your audience likes on time and frequently.
There are now a variety of social media scheduling tools, such as Buffer Publishing, which automatically publishes your content at any time. This saves you time and allows you to reach your audience when they are most likely to connect with your content.
3. Listening and engaging
As your business and social media grow, so do the conversations about your brand. People will comment on your social media posts, tag you in their social media posts, or send you a direct message.
People can talk about your brand on social media without letting you know. So you will want to keep track of the social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. If not, you can support and correct the situation before it gets worse.
You can manually check all your notifications across all social media platforms but this is not efficient and you will not see un tagged notes on your business social media profile. Instead you can use a social media listening and linking tool that collects all your social media quotes and messages, including posts that are not tagged in your business social media profile.
Whether you publish content or engage in social media, you will want to know how your social media marketing works. Are you reaching out to more people on social media than you did last month? How many positive comments do you get per month? How many people have used your brand hashtag in their social media posts?
Social media platforms themselves provide a basic level of such information. You can use a wide range of social media analytics tools such as buffer analytics to get in-depth analytical information or easily compare through social media platforms.
When you have more funds to grow your social media marketing, one area you may want to consider is social media advertising. Social media ads allow you to reach a wider audience than those who follow you.
Social media platforms today are so powerful that you can specify who your ads should be displayed to. You can create targeted audiences based on their statistics, tastes, behaviors and much more.
When you run multiple social media campaigns at once, you may want to consider using a social media advertising tool to make major changes, automate processes, and optimize your ads.
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