Google AdSense is an advertising program that allows you to run ads on your website, blog or YouTube videos and earn money when visitors click on them. Ads are generated by businesses that use Google’s AdWords program to feed your blog or website using a special AdSense code.
For new websites or blogs, the Google AdSense program may be the fastest way to generate revenue, which is why it is so popular.
Advantages and disadvantages of making money with Google AdSense
- It’s free to join.
- Eligibility requirements are simple, which means you can make money even when your website or blog is new.
- There are several different advertising options that you can customize to suit the look and feel of your website.
- If you meet the $ 100 limit, Google Direct Deposit will pay you monthly.
- You can run ads on multiple websites with one AdSense account.
- There are options to play ads on mobile devices and RSS feeds.
- You can easily add it to your Blogger and YouTube accounts, but with YouTube, you need at least 1,000 subscribers and 4,000 hours of viewing time to run AdSense on your videos.
At the same time, AdSense has several shortcomings:
- Google can terminate your account instantly, and if you break the rules, it’s not a pardon.
- Like all forms of online income, you need traffic to make money.
- When people click on an AdSense ad, you’re making money, but your visitor also leaves your site, which means you’ve lost the opportunity to make money with affiliate products or your own products and services that pay more.
- It does not necessarily pay more than other similar advertising programs.
AdSense is a great money-making option, but it’s not a quick-get-rich-or-money-making program. Also, Google has rules that some bloggers avoid when reading the Terms of Service. As a result, many website owners find it difficult to break their Google policy and lose their accounts forever.
Things You Need To Know Before Making Money With AdSense
- Do not click on your own ads or ask others to click on them: It’s illegal to encourage clicks, buy per click (PPC) space, or use a program designed to bring traffic to AdSense pages. Remember, Google does not condone breaking the rules, so be sure to follow them.
- Keep great content that your target market needs to read: In the end, you’re making money through AdSense or other monetization methods by providing valuable content and quality traffic to your blog or website.
- Use Website Marketing Techniques to Build Honest, Organic Traffic: Search engine optimization and article marketing are effective in getting free traffic to your website.
- Make sure your website/blog is optimized for mobile phones (responsive): The number of people using mobile devices is high. Make sure you use responsive ads so that Google can send the appropriate amount of ads to the mobile devices that visit your site.
- Check out ad types and placements to find the highest-paying options: start with standard sizes (300 × 250, 728 × 90, and 160 × 600), then switch to see if they cause more than one click.
- Maximize your ad placement: You are allowed up to three standard ad locations per page. Use them all for maximum benefit.
- Keep ads above the fold: This is the section of your page that you can view without scrolling.
- Place a leading billboard below your header / logo: Instead of placing an ad at the top of the page, place it next to your logo, which is more likely to be noticed.
- Insert content-in-ads for visibility: This means having ads in your articles, which can increase clicks as they appear while reading the post.
- Monitor your results: Google may overwhelm you with tools and feedback but do your best to analyze your data to see what it says about your results so you can get the most out of your effort.
- Read emails from Google: This can be especially important if Google sends a warning about something you don’t like about your site. Failure to deal with Google’s complaints will result in the termination of the program.