From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy should not be an afterthought.

Of course, your SEO strategy should be one of the basic considerations before you start your website. To take things one step further, the best opportunity is to build your website structure entirely based on the SEO strategy you have already implemented. Doing this from the beginning saves a lot of headaches for web development, content formatting and design, URL structures and more.


So instead of fighting to make your site SEO-ready later (trust me, it’s always an uphill battle), start with this perfect SEO checklist for new websites and save you valuable time and resources, and good SEO Experience the beauty of. ( income) by a fraction of the time.

Why is SEO valuable for new websites?

New websites are like babies. They still do not understand the language (no index pages), they do not have many friends (backlinks), so they have no authority (i.e. they still can not do much for society).

As time goes on, as Google matures your site, it will begin to recognize and apply changes (assuming the SEO strategy is done correctly), and you will soon see that there are several big kids on the playing field to compete with. But fear not, all you need is a good SEO strategy.

An infant website can start by focusing on long-tail, less competitive keywords until it grows into a small child, then a teenager, and then a full-fledged adult. Over time, with some gentle SEO love and care, your new site can grow to compete and outperform the strongest competition.

So, if you’re quick to turn your baby site into an adult and ready to beat the competition, follow this SEO checklist for new sites!

1. Choose the correct domain name (you can not change it later!)

The correct domain name is associated with SEO components, so it is important to align your company and brand with your domain name. When you have a new domain, you basically start your SEO from scratch. So, how do you find a domain name? Here are some popular options to check if there is a domain you would like to purchase:

Bonus points if your brand has a keyword similar to what you do as a business. It’s not necessarily something that’s useful. If in doubt, choose a brand that is smoother than a keyword.

2. Choose a high-speed web hosting provider

I personally recommend Siteground for its 100% uptime reliability, fast page loading, and support (especially for WordPress users). The quality of the host has a huge impact on the performance of your website, especially when it comes to dedicated IP, SSD, HDD, or other types of storage, processors, and operating systems. And, to be honest, a typical Joe website will not wait more than three seconds to load, so ensuring a great host is the first step in your SEO strategy.

3. Set up the Google Search Console

Google Search Console is like your SEO fairy. It will give you the tons you need to achieve SEO success. With the Google search console, you can check things like:

  • Page speed issues
  • Organic keywords that bring website clicks
  • Your average click-through rate (CTR)
  • Presenting the site map
  • Crawling and indicator errors
  • Page performance
But before we get ahead of ourselves, make sure to verify your site in the Google search console, then it will start collecting data. You have several options to do this, which are listed here. Once you’ve purchased your domain name, the Google search console is activated, you’ve got a fast host, you’re at least built for a website, and now’s time to focus on developing your SEO strategy. 
Quick Note: In this case, you may want to consider adding Google Analytics to your site, as it is probably the starting database for all your marketing data. However, with the recent updates on data privacy changes in the EU, I suggest not relying too heavily on it and checking for an analytics platform that fits your country’s consumer data privacy laws.

4. Study your SEO competition

Once you have completed the essentials for your website, it is time to study the competition. Consider these questions when analyzing and compiling a list of your competitors:
How does their company compare to you? How does it change? Check out their unique outlets. What topics do they write about? For what keywords are they already grading?
One super important thing to consider here is your true “SEO competitors”. Every business has product and service competitors (people who sell similar things), but that means they have an SEO strategy worth trying to surpass. The key here is to identify who sells similar things, writes similar content, and accumulates top keyword ratings. They are your “SEO competitors” and they want to beat you.
Once you’ve identified your SEO competitors, it’s time to analyze the keyword gap. Keyword gap analysis reveals the keywords needed to rank relative to competitors to close the gap. With an intuitive filter, you can use this information to quickly overcome them.

5. Research the keywords and create your own keyword map

Keywords are central to your SEO strategy because they link search queries to your content listed in the SERPs. Google’s goal is to identify and present the most valuable information to searchers using the keywords used in search queries, otherwise known as “search intent”.
For example, suppose you live in Los Angeles and want to order delivery pizza, so you google “pizza delivery Los Angeles”. Something similar to the image below pops up (it may vary depending on your search history and IP address)

Search intent and buyer journey

If you can find the long tail, less competitive keywords that fit exactly what you are selling, then SEO is your direct way to ensure that it has a major impact on your revenue and long-term profitability.
Understanding search intent plays a key role with the buyer’s travel stages, so ensuring that you educate, consider and tailor content to buyers at the decision-making stage is crucial to implementing a more effective SEO plan.
I often create SEO strategies for the world of B2B, so it is very important for the reader to understand where they are in their decision-making process. If someone is looking for “what is marketing automation”, you do not need to give them a complete software landing page because they are not even ready to buy it. They just want to understand what marketing automation is all about. Where SEO is active and provides that informational content to build brand credibility – its “info” section is emphasized. When done correctly, that reader will come back to you when they are ready to buy.
Like everything else in marketing, being helpful is always more successful than trying aggressively to sell something to someone who is not ready.

Essential Number One SEO Strategy: Map Your Keywords

In AS marketing, we simplify the keyword selection process by creating a keyword map using SEO Playbook, which eventually becomes the content strategy for new websites:
Step 1: We review the ranking of the website according to the rankings and top pages and build benchmarks for the major SEO and website affiliate statistics. With the latest baby website, this may be zero, but it doesn’t matter, because this sportsbook makes SEO Drop Heroes!

Step 2: We analyze the keyword gap based on the top SEO competitors, expand the keyword list with our own keyword research, and then build a website structure that can achieve the desired business goals. If we know where the site is and where it is needed, we can come up with strategies to make it happen. We look at how users find content from Google Organic Search when searching a website, so we always try to find a balance.
Step 3: We then build up a complete list of keywords throughout the buyer journey, including all relevant product or service keywords, and organize it into main content verticals (content that scales and compounds the organic search volume over time). Content verticals are often industry pages, blogs, usage case pages, product pages, and many other website sections.
Step 4: Now is the time to map the keywords – the most important part of your SEO strategy. When creating this map, we use keyword clusters (we put them in the relevant keyword groups), so we know exactly what pages should be created by landing pages, blog posts, service pages, or additions and products. The important thing is that we line up on the most efficient keyword for a website to try and rank. Once we know this, we will write the URL, titles, metadata, and more.

6. Build a strategic content calendar (and continue posting)

When done consistently and intentionally, a strategic content calendar naturally attracts customers and helps you rank for keywords.
Here’s how to build such a content plan:
Prioritize parts of your keyword map: You may end up with a keyword map that spans 100+ pages. This is a really good thing, which means you have a lot of room for organic traffic collection (remember, even millions of monthly traffic sites like HubSpot started from scratch!). To get started, you need to immediately prioritize the product or service pages that your site needs, as they have the highest potential for conversions and generating revenue for your business.
Optimize your content: Writing graded content requires the best practical flexibility. Remember to use keywords in H1, URL, and metadata. If you’ve actually matched the keywords with the search intent, this comes naturally through writing anyway – no keyword filling! Pursue your keyword ratings: Once you’ve published the content, keep an eye on how it works. Even if you start from the bottom when Google realizes that your content is trustworthy, you provide a better user experience, and as your domain authority increases, the content can go up completely. Patience is a virtue here!
Post consistently: To improve those last three points, you need a consistent publishing schedule. No specific number, but I often recommend at least 4 new web pages a month. Keep in mind that SEO has a merging effect, so the more individual page ratings, the more likely that content will increase across your entire domain ratings.

Observe accessibility

Accessibility is how easy it is for users (and search engines) to access information about your site. This element is considered a grading factor. You want a website that everyone can access, right? Of course, you will need to index your content and make sure it is crawling correctly, but you can take these steps to ensure that it does:
  • Optimize the alternate text in images (for screen readers)
  • Use adequate contrast (make sure your colors are easy on the eyes)
  • Properly label the element as buttons
  • Make your font size large enough to read

Now you are set for SEO success

Finally, SEO is a marathon, not a sprint. Your overall focus should be on having a strong website structure from the beginning, so you can easily scale and accumulate monthly organic traffic.
As you move along with your SEO strategy, keep monitoring and updating so that you can optimize for the best results. With competitors’ strategies and tendencies changing from day to day, your SEO strategies should not be left to the automated pilot. Continuous hard work yields consistent results.
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