6 Critical Shopping Tips You Should Know Before Starting a Shopify Store.
Shopify is now a leading platform in creating and maintaining an e-commerce store. Shopify says it does all the weight lifting for you and all you have to do is calculate the profit. Well, it’s a little more complicated than that.
Shopify manages a lot for you, but you need to know a few key details before you pay for a plan. This ensures that your store is 100% efficient from day one.
Here are 6 Shopify tips to get you started on the right foot.
1. Focus on the mobile phone when creating a website
Shopify has an excellent web design tool. All you have to do is drag the element and create a URL structure. Many first-time visitors have forgotten to create a great mobile version of the site with the desktop version.
Why is this important? Adobe’s 2015 Content Report shows that 8 out of 10 people will not continue to browse your site if it is not displayed properly on their device. It loses 80% of traffic due to one mistake.
Usually, Shopify changes things to make your website look better on your mobile phone. Don’t stop there, just make sure the website works well on the most used devices. Here are the best practices in mobile first design that you need to implement:
- Fix the header
- Enlarge CTA buttons
- Focus on the pictures
- Show as little text as you can
- Minimize the number of popups
- Optimize for different screen ratios
The Shopify store has a mobile version of their website made of images and large CTA buttons that works great for them.
2. Stick with Shopify hosting
You can not underestimate the power of web hosting. The speed of the website largely depends on it and if the loading time exceeds 10 seconds the customers will leave.
Even if you buy Shopify Lite to upgrade your existing website, consider switching to Shopify hosting. It is incredibly fast and has a CDN. CDN or Content Distribution Network is a global server network that ensures that customers in Japan and the United States have the same web loading speed.
3. Don’t use a free domain
Shopify will give you a free custom domain, but it’s mostly useless. It is a subdomain and looks like this: jeffstore.myshopify.com. Needless to say, it’s not a way to build a brand. In addition, all your SEO efforts will go to Shopify’s main domain.
Don’t wait until the store grows before you buy your own domain, do it now. A domain name costs you only $ 20 a year. You get a lot of value for that money. You can build your own brand, your SEO works only for you and you can opt out of Shopify while retaining the authority that generates your domain.
4. Grab some plugins
The best thing about Shopify is the number of plugins it has. The platform ranks high in terms of apps and community in comparison to this webmaster, and there is not much customization in any other platform like Shopify.
Make the most of this. First, get yourself the Hubspot Shopify plugin. It allows you to automate marketing. For example, exactly 10 minutes after a person leaves a shopping cart, you can send an email to customize the plugin. This helps you to get customers back without raising a finger. It’s also free.
Another plugin you need is Social Access. Use a one-click social login or an oxy social login, they are the best in the Shopify store. Social access is a simple feature that costs a few bucks a month, but it means a lot to your business.
It allows you to verify without interruption before making a purchase. Why is that important? People will drop a cart if they need to fill in different fields to make a purchase. These plugins allow you to proceed with the click of a button.
The final plugin you should have in your collection is Product Review for Shopify. It allows users to place reviews on the website. What you do not realize is that this is very important for your store.
Bright local statistics show that 57% of people do not think of a business with a rating of less than 4 stars. Having reviews allows your site to get this impressive ranking feature in search engines.
5. Never forget about photography
Although Shopify is going to do a lot for you, it can’t do it all. This is the most important part of the list that means everything is not on the list for your sales. It’s photography.
You can build your website perfectly, but if the photos in the product are poor, you will not get anywhere. This is especially true when catering to an audience that wants to look good. Places like clothes, shoes, accessories, jewelry all depend entirely on photography. Here’s how a leading Shopify store handles photography.
6. Learn the basics of SEO
It will take you a long time to get involved in building, content marketing and more, but it is worth taking a few hours to learn the basics. Shopify offers you all the tools, all you have to do is use them. It’s not hard either, here’s what you need to do:
- Create and submit a sitemap
- Optimize images for website speed
- Add relevant words to relevant pages
- Add a unique title and meta tag to each page
This step will not help the visibility of your website unless you build contacts and start promoting it. However, you need to start doing SEO on the site from the beginning. Otherwise, you may end up with a website that works for hours to make it Google-friendly before you promote it.
These 6 tips will give you a start on running a Shopify store. The best advice you can ask for is not to stop there. Start small, use what you can for free, and learn everything there is to know about e-commerce and the promotion of your website.
But are you not satisfied with that? Set a big goal and use the knowledge you have gained in your journey to reach your goals.
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